Why Banner Marketing Is Perfect for Small Business Profits

January 3, 2013

If you operate a small business, you no doubt struggle with your marketing budget. Fortunately, several marketing strategies are at your disposal to help you achieve maximum exposure for minimal investment; thus increasing your overall return on investment. One of those strategies is banner marketing. The following details why banner marketing is perfect for small business profits.

Maximum exposure

Print vinyl banners designed to withstand the elements, and you can place your banners at busy intersections, near busy retail districts, at sporting events and anywhere else a large number of people are likely to see them. Banners are durable, reusable and transportable, and can be placed on poles and posts, and on walls and fences. A single banner could net you hundreds to thousands of views every day, thus maximizing exposure for your company, brand, products and services.

Targeted exposure

While it’s certain that getting your banner in front of as many people as possible will net customers, you can also use banners to strategically target a specific type of customer. Place banners near restaurants and other locations where your target customers are known to frequent. Or, consider placing a banner within eyesight of a competitor’s location. The targeted exposure will motivate some customers to give your business a try next.

Cheap banner printing

High-quality banners can be printed cheap.  A large, attention-commanding 3-foot by 5-foot banner can be printed for right around $100, making large banner printing one of the cheapest small business marketing strategies.

Low-risk, high ROI

Given that a large banner can be printed for $100, that a single banner can net thousands of views per day, and the fact that a single banner can easily last 12 months, banners represent one of the most cost-effective ways to get maximum exposure for your company. Imagine getting half a million views for $100 – that’s what a single banner could do for you. With those kinds of numbers, it’s safe to assume that a targeted campaign will yield a high return on investment with an extremely minimal risk.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.