Best-selling ideas ... free of charge!

April 13, 2009

Do you want a free education? How about a free market research team? Maybe a free concept for the next multi-million dollar idea? I have the solution. Well, not just me — a lot of successful people have the solution. LISTEN. Listen to what your customers have to say. They'll give you tons of free ideas, some of which will be good enough to use ... and others will be even grander. Of course, don't take it from me. Take it from two of the best minds business has ever seen, Richard Branson and Seth Godin. I'd like to add two things to what Branson says in the video: You must also ASK. Ask your customers for their valuable input. Form an advisory committee. Offer opportunity after opportunity to provide unbiased input. And REWARD. This doesn't mean you have to give instant discounts, free products or anything like that away (though it can help get more response, it can also skew the bias). I mean reward your customers by taking good ideas to heart and putting them in action. Reward them with a better product or service that adds more value to their investment. Have you ever asked your customers for input? What did you learn?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.