Beyond brochures: New business opportunities for graphic designers

May 26, 2009

What better time than now to be a graphic designer? Not only are graphic designers in high demand, there are literally hundreds of thousands of opportunities for work. At the same time, competition is fierce, and you have to work hard to differentiate yourself from other designers. You have to go beyond the brochure. Now, I'm not picking on brochures: They're essential to businesses and an excellent source of income for graphic designers. Still, when you plan a path for growing your graphic design business, you must consider all of the opportunities available to you. One of the best ways to set yourself apart is to identify a niche and market it online through your own website and through your profile on freelance websites such as Elance, ODesk and Guru. Choose something you're truly passionate about and market exclusively to your buyers whenever possible. Approach it from your customers' point of view. Let's say you're developing a new iPhone application and you need some icons. You log on to Elance, because you know that you can choose from thousands of freelance designers based on their samples, fees and personality. You narrow it down to two providers: the first is a design agency that handles all aspects of design, and the second is a freelancer that specializes in icons. Who do you choose? I would choose the freelancer because I need icons and that is, specifically, what she does. Here's a short list of new business opportunities (read: niches) you can consider taking advantage of for your graphic design business:

  • Icons
  • MySpace pages
  • Logos
  • T-shirts
  • DVD/CDs and covers
  • Advertisements
  • Stationery
  • Corporate identity kits
  • Press kits
  • Animation/Flash/visual basic
  • Illustrations
  • Newsletters
  • Posters
  • Catalogs
  • Booklets
  • And, of course ... brochures

The ability to do all of these will pay the bills; the aptitude to identify and market a niche will make you rich. People hire experts who are better at doing exactly what they want than anyone else – and so they hire those who fulfill their niche needs. What do you do better than everyone else? Is this how you promote yourself? Why or why not?

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:21 am #

We discussed it two years back at this blog. ,

Anonymous's picture
January 07, 2016 03:21 am #

So I've started a new one, just to make it easy. ,

Brian's picture
Brian January 07, 2016 03:21 am #

Crazy and Loy, how do you promote yourselves? Do you have links to your websites?

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.