Boost business with a seminar

April 3, 2009

Small business seminars are a great way to drum up extra business and loyal customers. If you're a graphic designer, writer, marketer, webmaster, printer or other service-based company, a small business seminar puts you face-to-face with prospects on an up-close and personal level. Of course, you need to do it right. Here are five tips for a successful business seminar: 1.  Make it valuable — If you're planning to give a 40-minute presentation about your company, you're wasting everyone's time. Instead, talk about the industry and how a change in strategy can dramatically impact return on investment. A graphic designer, for example, could demonstrate how a well-designed menu can increase restaurant profits by as much as 10 percent overnight. 2.  Make it entertaining — If you're not good at public speaking, consider partnering with someone who is to give the presentation. Dry, dull commentary will not woo your audience, but a dynamic presentation wins customers. 3.  Invite a well-targeted audience — Instead of inviting all small business owners in a given region, invite only restaurant owners, for example. The more you can target your presentation to your audience, the more value they'll find in it — and the more leads you'll capture. 4.  Forget the PowerPoint — PowerPoint is cool, sure, but let's get real: Television and computer screens offer your audience much more interesting fare. Instead, be dynamic in your presentation and keep the audience focused on you and perhaps a humorous or illuminating visual aid or two. 5.  Interact with the audience — Invite open questions, ask your audience members about their specific situations and work out solutions on the fly. You'll not only give your audience something of value by answering their questions, you'll impress them with your understanding of the industry. Your seminar should be engaging, interesting, fun and valuable — to the right audience. If you can pool these elements together in one presentation, you're practically guaranteed success. Don't expect to make sales — go after leads and follow up. Make sure you set goals for your seminar, such as a specific number of leads, and measure your response so you can make necessary adjustments to your next presentation. Have you ever held a seminar? How did it go? What could you do to add value to your presentation?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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