Small business seminars are a great way to drum up extra business and loyal customers. If you're a graphic designer, writer, marketer, webmaster, printer or other service-based company, a small business seminar puts you face-to-face with prospects on an up-close and personal level. Of course, you need to do it right. Here are five tips for a successful business seminar: 1. Make it valuable — If you're planning to give a 40-minute presentation about your company, you're wasting everyone's time. Instead, talk about the industry and how a change in strategy can dramatically impact return on investment. A graphic designer, for example, could demonstrate how a well-designed menu can increase restaurant profits by as much as 10 percent overnight. 2. Make it entertaining — If you're not good at public speaking, consider partnering with someone who is to give the presentation. Dry, dull commentary will not woo your audience, but a dynamic presentation wins customers. 3. Invite a well-targeted audience — Instead of inviting all small business owners in a given region, invite only restaurant owners, for example. The more you can target your presentation to your audience, the more value they'll find in it — and the more leads you'll capture. 4. Forget the PowerPoint — PowerPoint is cool, sure, but let's get real: Television and computer screens offer your audience much more interesting fare. Instead, be dynamic in your presentation and keep the audience focused on you and perhaps a humorous or illuminating visual aid or two. 5. Interact with the audience — Invite open questions, ask your audience members about their specific situations and work out solutions on the fly. You'll not only give your audience something of value by answering their questions, you'll impress them with your understanding of the industry. Your seminar should be engaging, interesting, fun and valuable — to the right audience. If you can pool these elements together in one presentation, you're practically guaranteed success. Don't expect to make sales — go after leads and follow up. Make sure you set goals for your seminar, such as a specific number of leads, and measure your response so you can make necessary adjustments to your next presentation. Have you ever held a seminar? How did it go? What could you do to add value to your presentation?
Boost business with a seminar
April 3, 2009
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.