Boost Fall Revenues with Short-Run Posters

September 28, 2015

Looking for a cheap marketing strategy that helps you increase sales this fall? Short-run posters might be your solution. Unlike traditional posters, which have minimal order quantities, short-run posters can be printed one at a time. This presents unique targeting opportunities that allow you to increase sales with print marketing. You only print the posters you need, so you can limit your investment and simultaneously make your posters more powerful. Here are a few examples:

  • You can print a single poster to highlight in-store retail sales; or, print individual posters, one for each fall sale you’re holding.
  • You can print a series of posters leading to your storefront. For example, you might place a teaser poster at the opposite end of a shopping mall, with an arrow pointing toward your store. Along the way, you place a few more teasers that also reveal benefits to create desire. When customers reach your store, a final poster ushers them in to take advantage of a special offer.
  • You can print posters to place in or near non-competing businesses who share your target audience. For example, a personal trainer might place posters in local gyms. Each poster could be tailored to each specific gym’s members: “Personal training – 10% off for Max Gym members!”
  • Event venues can print short-run posters to promote individual events each week. Short-run posters can be placed in marquees and distributed in prominent areas without jeopardizing marketing budgets.

These are just a few examples of ways you can print individual short-run posters for advanced targeting that yields greater return on your investment. Couple that with the fact that you only pay for the posters you need, and it’s easy to see how you can boost fall revenues with short-run posters. Start planning your short-run poster marketing campaign now.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.