3 Brochure Printing Tips Designers Shouldn't Ignore

Brian
January 5, 2010

Brochure design and brochure printing: The two go hand-in-hand and each is pointless without the other; however, the two can sometimes be at odds when placed in the wrong hands. Sometimes seasoned veterans make mistakes, and sometimes it's the hacks – but more often than not, brochure printing and design clash when they're being handled by amateurs who haven't yet lost their rears on a project because they didn't scrutinize ... every ... last ... word.

If that describes you, pay close attention: ignore these three brochure printing tips and you will get burned. Eventually. I guarantee it. 1. Use a print layout template. These templates are free to download, and they save time so you're free to make more money. They take all the guesswork out of making sure your files are prepared for the press. They vastly reduce tedious and boring setup work, which I'm sure you'll agree is about as entertaining as listening to Simon Cowell judge the musical qualities of bovine flatulence. 2. Ask for others' opinions before you print. You might have just created the most wonderful collage in the history of hominids, but if it doesn't convey your message in a compelling way you need to go back to the drawing board. Sorry, but if the crude cave paintings at Lascaux tell a better story than your brochure, it's saber tooth chow. 3. Get a hardcopy proof and proofread, proofread, proofread. Don't think it can happen to you? Oh yes, it can ... and it will, my friend, if you don't heed my advice. Disregarding these tips can be disastrous, but if you follow them religiously you'll soon learn that each serves as a checkpoint to ensure that the final printed brochure comes out perfect. Think of them as cheap insurance toward profits.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:21 am #

These are great tips for brochure designing. Saving time is always is always welcome and amateurs may have more of a problem with basic layout than they might anticipate when it comes to setting up the elements of a new brochure printing design. Second to none is the importance of a message that quickly conveys your selling points to your audience. Make sure your copy is easily understood by your audience by getting the feedback of others.

Brian's picture
Brian January 07, 2016 03:21 am #

Print Create is absolutely right - many amateur designers underestimate the importance of set-up. That doesn't mean professional printing is outside the realm of the amateur world, only that amateurs (and professionals) should take advantage of tools that make their jobs easier. Free brochure layout templates are great examples of such tools.

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