Brochure design and brochure printing: The two go hand-in-hand and each is pointless without the other; however, the two can sometimes be at odds when placed in the wrong hands. Sometimes seasoned veterans make mistakes, and sometimes it's the hacks – but more often than not, brochure printing and design clash when they're being handled by amateurs who haven't yet lost their rears on a project because they didn't scrutinize ... every ... last ... word.
If that describes you, pay close attention: ignore these three brochure printing tips and you will get burned. Eventually. I guarantee it. 1. Use a print layout template. These templates are free to download, and they save time so you're free to make more money. They take all the guesswork out of making sure your files are prepared for the press. They vastly reduce tedious and boring setup work, which I'm sure you'll agree is about as entertaining as listening to Simon Cowell judge the musical qualities of bovine flatulence. 2. Ask for others' opinions before you print. You might have just created the most wonderful collage in the history of hominids, but if it doesn't convey your message in a compelling way you need to go back to the drawing board. Sorry, but if the crude cave paintings at Lascaux tell a better story than your brochure, it's saber tooth chow. 3. Get a hardcopy proof and proofread, proofread, proofread. Don't think it can happen to you? Oh yes, it can ... and it will, my friend, if you don't heed my advice. Disregarding these tips can be disastrous, but if you follow them religiously you'll soon learn that each serves as a checkpoint to ensure that the final printed brochure comes out perfect. Think of them as cheap insurance toward profits.