Business Card Makeover 2015: 5 Ways to Refresh Your Professional Image

January 11, 2015


Photo credit: What What via photopin cc

You know your business card is a core marketing tool you should leave behind with every contact you meet; but have you ever considered what your color business cards say about you? Not your title or who you work for, but how your business card conveys who you are to potential customers. Does lend a convincing professional image that lets customers know you’re the one – and the only one – to do business with? If not, 2015 is the perfect time for a business card makeover. The following lists five ways you can update your business card to refresh your professional image.

1.  Go full color

If your business card has historically been a black and white piece of paper, it’s time to jazz it up with full-color printing. Not only will your logos and text have more pop, but can add a full-color image (not a mug shot) that takes up the entire side of your business card. Doing so will lend personality to your business card and help identify it as uniquely yours.

2.  Powerful paper stocks and finishes

Research has shown that thicker, heavier marketing materials with smooth finishes lend a sense of quality and trust, which in turn make customers want to do business with you. Print on 16 point gloss paper stock to make your personal image seem more powerful. Add a UV gloss coating for an extra-bright, crisp, smooth finish.

3.  Die cuts

Add some shape to your business cards with die-cut printing; you can opt for subtle rounded corners, or make a statement with a unique die-cut shape that identifies your brand. Or, print a slim, square, or jumbo square business card to stand out from competitors.

4.  Interactivity

Add a QR code that leads customers to a special introductory video in which you introduce yourself and explain why they should do business with you. You can also add social media addresses or your personal blog URL to encourage customers to interact with you online.

5.  Market on the back

The front of your business card has your contact information, branding, and image; use the back to actively market yourself. List everything you can do, your personal business philosophy, the unique benefits you offer customers, or a call to action to connect with a specific social media profile (the one you use most). When you incorporate these five ideas into your business cards, you’ll not only refresh the look of your business cards but also your professional image. Now is the time to plan for marketing and networking success in 2015!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.