1. Go full color
If your business card has historically been a black and white piece of paper, it’s time to jazz it up with full-color printing. Not only will your logos and text have more pop, but can add a full-color image (not a mug shot) that takes up the entire side of your business card. Doing so will lend personality to your business card and help identify it as uniquely yours.
2. Powerful paper stocks and finishes
Research has shown that thicker, heavier marketing materials with smooth finishes lend a sense of quality and trust, which in turn make customers want to do business with you. Print on 16 point gloss paper stock to make your personal image seem more powerful. Add a UV gloss coating for an extra-bright, crisp, smooth finish.
3. Die cuts
Add some shape to your business cards with die-cut printing; you can opt for subtle rounded corners, or make a statement with a unique die-cut shape that identifies your brand. Or, print a slim, square, or jumbo square business card to stand out from competitors.
Add a QR code that leads customers to a special introductory video in which you introduce yourself and explain why they should do business with you. You can also add social media addresses or your personal blog URL to encourage customers to interact with you online.
5. Market on the back
The front of your business card has your contact information, branding, and image; use the back to actively market yourself. List everything you can do, your personal business philosophy, the unique benefits you offer customers, or a call to action to connect with a specific social media profile (the one you use most). When you incorporate these five ideas into your business cards, you’ll not only refresh the look of your business cards but also your professional image. Now is the time to plan for marketing and networking success in 2015!