Earlier this month I posted that you should make a concerted effort to try new marketing tools this year. As such, I thought it would be a good idea to develop a series of business marketing challenges, one each month, you can follow to help grow your business in 2013. This month’s challenge is to make money from sticker printing.
Launch a sticker marketing campaign that yields a measurable return on your investment, and thus test the waters of a new marketing medium you’ve never tried.
Step 1: Pick Your Pony
Choose which product or service you’d like to promote with sticker marketing. It could be one of your most popular products, or a product that you have yet to realize full sales potential for. Decide what you’re going to sell with your sticker marketing campaign, then determine its benefits and unique selling points.
Step 2: Find Your Customers
Next, determine where you can reach potential customers with your sticker marketing campaign. It’s time to go guerrilla: Are you trying to reach shoppers in busy shopping districts? Stylish hipsters on college campuses? Gum chewers on the way to work? Identify who your target customer is, then find out where they go on a routine basis. You now have your product and your customer – it’s time to develop your sticker.
Step 3: Study The Environment
Research where your customers go to find creative, attention-getting, funny and surprising ways you can use stickers to promote your product. The more your sticker can interact with its environment, the more attention it will receive and the more memorable it will be. Be sure to take measurements so you print the correct sticker stick, and get permission to place stickers on public and private property as needed.
Step 4: Develop Your Sticker
Design a creative sticker that works with your environment and promotes your product. Include a call to action that can be tracked – for example, a unique website URL or mobile app – so you can accurately measure the success of your sticker marketing campaign. Print your stickers, and place them in your selected environment.
Step 5: Measure Your Success
Each week, take time to track the success of your sticker marketing campaign. See if your unique URL (or other trackable call to action) has received hits and sales. See if your overall sales have increased, and if your volume of new customer acquisitions is greater than average. If you notice an appreciable increase in sales and customers, you can deem your sticker marketing campaign a success. If not, find out where you went wrong. Was it the product choice? The environment? Your design or offer? Test, track, and tweak so you can launch future campaigns that are designed to generate profits. With a bit of practice, sticker marketing can be an excellent source of recurring revenue. The good news is that stickers are cheap to print, so you can launch different campaigns every few months for long-term success. Here are a few examples of successful sticker marketing campaigns you can emulate for your own business.