3 Ways Calendar Printing Can Boost Business for Graphic Designers

January 7, 2010

If you're a graphic designer seeking creative ways to market your services (and you should be unless you want to be in the poorhouse), know that calendar printing is a remarkably powerful tool for getting noticed, getting jobs and getting paid.

Three ways calendar printing can boost business for graphic designers are: As mini-portfolios – Take your top 12 works, or create entirely unique artwork, and showcase them on your calendar designs. Your talent will be evident, and choosing the next designer will be a no-brainer. As self-branders – A calendar is not only appreciated, but used nearly every day of the year by potential customers. That's brand exposure, 365 days a year. As direct sales devices – Include special offers, coupons, discounts or VIP vouches in your calendars to earn direct sales from your branding tool. Make sure you include a call to action for each! Use your calendars to get in front of lucrative clients, and make sure your design philosophy rings true throughout. Perhaps no other marketing tool can be used so powerfully with longevity – and as a graphic designer who has likely developed dozens of calendars you probably already know this. Now it's time to unleash the portfolio-pushing, brand-brandishing and direct sales power of calendars on potential clients yourself. It sure beats standing at the side of the road with a hand-painted sign that reads: “Will design for food.” Do you distribute calendars to your clients? I'd love to get a peek at your work!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.