Politicin'? How Cheap Printing Can Get You Elected

Brian
February 21, 2010

Not everyone can pull $700 million to spend on an election campaign, and many local political campaigns are run for less than $2,000 – sometimes even with zero investment. However, it is essential for any politician to get his or her name out to the people to ensure that their message is heard and their platform is understood by voters.

And since you (probably) can't knock on every door and personally speak to every voter, you have to rely on a solid marketing campaign. This is where cheap printing can, indeed, get you elected.

Cheap printing doesn't mean printing cheap materials – it means making smart decisions about how you invest in your campaign and getting a quality product without jeopardizing your budget. The politician who is able to do this demonstrates his or her ability to be an asset to taxpayers, who count on their leaders to make sound financial decisions.

So how can you leverage cheap printing and run a political campaign for less than $2,000? It's easy if you're in a district with fewer than 10,000 voters. Here's how I would spend it:

Free website: Take out a page on Blogspot.com or a similar service...................... $0
Vinyl banners: Two strategically-placed 2-foot by 6-foot banners will do... $160
Brochures: Start by printing 1,000 and go from there....................................... $340
Door hangers: Distribute your message to 10,000 voters sans postage..... $750
Stickers: Start with 1,000 and order more when you run out.......................... $100
Postcards: Get 10,000 postcards to mail to every voter................................... $550
Business cards: Start with 1,000 business cards and get more as needed... $80

Total................................................................................................................................. $1,980

If $2,000 is still outside of your budget, no worries. You could cut out door hangers and save nearly half the investment – with cheap printing you could conceivably run a well-rounded political campaign for less than $1,000. Or ask friends, family and other supporters for donations. If you have a great platform and prove yourself to be an asset to citizens, cheap printing can definitely help you quickly get the word out to the masses – and fast!

Image use Creative Commons license via Flickr.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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