6 Cheat Sheets for Printing and Mailing

November 24, 2013

Print marketing is one of the most powerful and effective ways you can promote your business and influence direct sales. Direct-mail marketing is one of the most compelling forms of print marketing. When you incorporate a multi-channel marketing campaign into your marketing strategy, you’re able to saturate the market with your message and, in many cases, earn an impressive return on investment.  The following six cheat sheets for printing and mailing will help you develop more effective and profitable print marketing campaigns.

1.  Standard folds cheat sheet

There are many different ways you can have your brochures, sales letters, newsletters and other print marketing materials folded, and your fold plays a large role in your overall presentation.  Designer’s Toolbox offers this handy cheat sheet that will help you decide which fold is best for a given printed piece.Designers Toolbox Standard Foldings - Google Chrome_2013-10-28_10-11-36-Optimized 

2.  Postage cheat sheet

It’s important to know what to expect in postage investment before you develop a direct-mail marketing campaign.  Kelmscott Communications has put together this nifty cheat sheet to help you determine which is the best direct mailer for you.www.kelmscottcommunications.comsitesdefaultfilesPostal-cheat-sheet-2013-web._2013-10-28_10-13-34-Optimized 

3.  3-D printer cheat sheet

If you’ve been toying with the idea of entering the 3-D printing marketing, this cheat sheet from Cartridge Discount will help you learn more about different types of 3-D printers, what types of 3-D printing materials are available, advantages of 3-D printing, current 3-D printing industries, and projected future markets.3D Printer Cheat Sheet – INFOGRAPHIC ENGINEERING.com - Google Chrome_2013-10-28_10-15-13-Optimized 

4.  Folded self mailers matrix cheat sheet

Who says the government can’t be helpful?  The United States Postal Service offers their folded self mailer cheat sheet to help clarify how to remain within their mailing standards for more efficient mailings.httpsribbs.usps.govfsmdocumentstech_guidesFSMReference.pdf - Google Chrom_2013-10-28_10-19-49-Optimized 

5.  Binding styles cheat sheet

Another gem from Designer’s Toolbox, this time featuring different binding options for various types of print marketing materials – including calendars, brochures and booklets.Designers Toolbox Binding Styles - Google Chrome_2013-10-28_10-21-53 

6.  Printing templates cheat sheets

Not a single cheat sheet per se, but a series of free downloadable templates for various printing products that include proper sizing, resolution, and helpful guides for safe areas, cut lines and bleed lines.More Product - Templates at PsPrint.com - Online Print Services for Custom Full _2013-10-28_10-23-13

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.