Christmas Card Printing: Folded or Flat?

September 27, 2016

You know custom Christmas card printing is a meaningful (and fun!) way to wish season’s greetings to your customers, friends, and family; but, which type of Christmas card is better: folded or flat? Both types of Christmas cards have unique benefits, as detailed below.

folded or flat Christmas cards

Benefits of folded Christmas cards

Folded Christmas cards are more traditional than flat Christmas cards, and they offer more room for your photos, messaging, and personalization such as handwritten notes. Folded Christmas cards are also good for enclosing gift certificates, tickets, and magnets.

They can be delivered in envelopes, which help protect your Christmas cards and likewise feature a traditional feel; or, you can print branded sealers and send them like postcards and reduce your overall investment.

To recap, folded Christmas cards:

  • Are traditional
  • Have more room for your “content”
  • Can enclose other items
  • Can be sent with envelopes or without using sticker seals

Benefits of flat Christmas cards

Flat Christmas cards feel more modern than their folded counterparts. Though they have less room for your messaging, they’re also cheaper to print.

Like folded cards, you can send flat Christmas cards with or without envelopes – no sticker seals needed.

To recap, flat Christmas cards:

  • Offer a modern, even “cutting edge,” look
  • Can be sent with or without envelopes – sticker seals not required
  • Are the cheapest type of Christmas cards to print and mail

Should you print folded or flat Christmas cards?

Ultimately, this depends on the brand image you want to convey as well as the investment you’d like to make. Folded cards delivered in envelopes are good choices for traditional businesses, while flat cards without envelopes might better suit contemporary brands. Your business might fall somewhere in between. Both folded and flat Christmas cards are available in a wide variety of sizes and paper stocks, which can help you establish your brand image.

What’s more important is that your Christmas card design is unique to differentiate your brand from competitors, and your messaging resonates with your customers. If you can personalize your Christmas cards, even better!

The best part is you don’t even need to pay a designer to print custom Christmas cards. All you need is PsPrint’s free online Christmas card design tool – simply pick a professionally-designed template and color scheme, then follow the prompts to upload your own photos and add your own text. Customize the template to create your own unique design in mere minutes.

Ready to get started? Compare folded cards to flat cards, then create your own Christmas card design online today!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.