Are You Cut Out For Sticker Marketing?

July 28, 2014

Sticker marketing can be a great way to promote your brand and drive sales, but simply printing stickers isn’t going to impact your bottom line. Serious sticker marketing requires dedication to a strategic plan to get stickers in the hands of your customers and employ stickers to make brand associations and lead customers to make purchases. Take the following questionnaire to find out if you’re cut out for sticker marketing.

Are you willing to be creative and try new marketing concepts your competitors might balk at?

Some of the very best sticker marketing campaigns are the most creative. One zoo placed giraffe stickers on utility poles to promote its attraction, for example, while a window cleaning product brand once placed stickers that looked like people running into windows to demonstrate how spotless they were. These outside-the-box concepts garnered tons of attention for each of these companies; you can tap into your own creativity to come up with unique and compelling sticker marketing ideas, but only if you’re willing to do so.

Are you going to take the time to distribute stickers in attention-getting places?

One of the greatest aspects of sticker marketing is the element of surprise, which burnishes itself on customers’ memories. Stickers placed in unexpected areas are incredibly memorable, but it will take some effort on your part to distribute them. Consider the mouthwash company that placed stickers on ceilings above dentists’ chairs, or the dog food company that placed paw print stickers on the floor leading customers to its sales rack. There are many opportunities for attention-getting and unexpected sticker distribution, provided you’re willing to take the time to do it.

Will you place benefit and discount stickers directly on products?

A great way to motivate impulse purchases is to place stickers featuring special benefits and discount sales directly on products and packages. Will you take the time do place such stickers in order to boost sales and profits?

Will you give stickers away to customers?

Stickers bearing your logos and other symbols, bumper stickers, and specific-purpose stickers (such as for bicycle helmets, iPhones, and guitars) are great ways to encourage your customers to proudly display your brand wherever they go. This lends itself to third-party testimonials and word-of-mouth marketing – both exceedingly valuable peer persuaders. Are you willing to invest in sticker printing to give them away to your customers?

So, are you cut out for sticker marketing?

If you answered “yes” to one or more of the questions, your business can benefit from sticker marketing. Don’t be afraid to get creative and come up with your own ideas. Engage customers with value-added stickers, such as those that list local sports schedules; or offer interactive features via QR codes and augmented reality. Finally, be sure to maximize your sticker return on investment by printing premium stickers at discount prices. With a bit of creativity and a little bit of effort, you can harness the power of sticker marketing for powerful brand promotion and increased sales.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.