Demystifying poster printing: Know your options and when to use them

July 27, 2018

Poster printing is one of the best ways to market your business, cause or event. In fact, people are more receptive to poster marketing than other popular types of advertising. Consider these facts from statistics about annoying marketing practices:

Though these statistics focus on the negative perceptions of some forms of advertising, they illustrate how poster marketing is an accepted form of advertising that many people would seem to prefer over popular digital marketing strategies.

All this is to say: if you’re seeking a cost-effective marketing strategy that resonates with your audience, poster printing is a fantastic choice. Different types of posters are best-suited for different situations. Here, we demystify poster printing to clarify the differences between standard posters, short run posters, and mounted posters – and when you should use them.

Standard posters

Most of the posters you see are standard posters. They’re available in a variety of sizes and paper stock options (from thick 100 lb. gloss cover stock to 13-point 100 percent recycled matte cover stock to 15-point velvet with soft-touch coating).

Standard poster printing is best when you need to print a large quantity of posters. The more standard posters you print, the lower your price-per-piece; so you can print many posters for minimal investment. That means standard posters are perfect for marketing to the masses, provided you have a strong distribution strategy.

 beer poster

Poster for Strike Brewing Co.

Short run posters

Short run posters are similar to standard posters, available in 100-lb. gloss paper stock. The primary benefit to short-run posters is that they are economical at “short runs,” which means you can get a great price on short-run posters with quantities from one to 50.

Thus, short-run poster printing is best when you need 50 or fewer posters, such as if you’re marketing a local event in a small town, need to print posters for your school, or you have a limited distribution market for your advertising.

 event poster printing

Poster for Oakland Turkey Trot

Mounted posters

Mounted posters feature a thick honeycomb backing that makes your posters ultra-durable and easy to hang or frame. Honeycomb-backed posters are intended to be more permanent than standard and short run posters, though they’re also recyclable (unlike foam-backed mounted posters).

Mounted posters are best when you want to hang them for an extended period, such as if you’re branding the interior of your store or you want to showcase your artwork in your living room or art gallery. They’re also perfect if you want to minimize the risk of damage during transport between events such as trade shows and conferences. Since they’re mounted, they won’t be creased or torn; plus, they make setup super-fast since they can be leaned or hung virtually anywhere.

 movie poster printing

Poster for “Wasp-Men From Mars” designed by Joe Sikoryak of designwell.com

To recap:

  • Standard posters are best if you need high-quantities
  • Short run posters are best for low quantities
  • Mounted posters are best for extended displays and durability

Ready to put poster marketing to work for your business? Do it for less with discount poster printing today!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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