Design 'ouch-sourcing' overseas

December 7, 2008

If you're a domestic designer, marketer or business owner, you've undoubtedly lost jobs to your much cheaper oversea competitors.  This is most evident in the freelance bidding-war marketplace, where many small-budget companies are seeking ways to cut costs and have found that Americans simply charge too much.  Or do they? Does this work?  For some, it does.  Low-budget campaigns can be successful, which is another way of saying that you can make money from cheap campaigns.  They're in the minority. The majority have had high expectations and been sorely disappointed when the product or service was delivered, often in unusable condition.  A hard-lesson learned, they've wasted money on overseas labor and now have to buy American anyway. You get what you pay for.  Why risk hard-earned money on a gamble?  That's what I call ouch-sourcing. Have you had good or bad experiences with outsourcing?  Let us know!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.