Don't Forget EDDM Postcards For Holiday Marketing

October 22, 2014

Want a cheap and efficient way to quickly blanket local customers with your holiday deals? EDDM (Every Door Direct Mail) postcards are perfect for reaching every household during the holiday season. Many small business marketers spend countless hours planning their holiday marketing campaigns, complete with direct-mail catalogs, posters and flyers, email, and more; but many overlook the simplicity and power of EDDM postcard marketing for boosting holiday sales. If you want to maximize your holiday marketing, don’t forget about EDDM postcards.

Why am I so big on EDDM postcards? Three reasons:

1.  EDDM postcards hit every household, business or both in your selected zip code. That means local marketers can compete toe-to-toe with the big box stores during the holiday season. You don’t have to have a well-defined mailing list if your target audience is everyone who lives within driving distance of your location. 2.  EDDM postcard marketing campaigns can be deployed quickly. If you’ve done your due diligence to plan out your holiday marketing efforts, you can sit back while the marketing essentially takes care of itself. However, there are always opportunities that pop up and you would have taken advantage of them had you known they’d present themselves. EDDM marketing campaigns can be deployed practically overnight, so you can jump on those last-minute holiday marketing opportunities and boost sales. 3.  EDDM postcard marketing is cheap. Postcards are among the cheapest marketing materials to print, and the United States Post Office offers discounted postage rates for EDDM postcards; which means you get the biggest bang for your buck by printing EDDM postcards for holiday marketing. In addition, EDDM postcards have all the benefits of “regular” postcards – they’re delivered directly to your customers, they’re tangible, real marketing materials that can make a personal connection, and they have a proven track record of success. This year, don’t forget EDDM postcards for your holiday marketing; rather, make them a part of your overall marketing plan to maximize your return on investment.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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