Why EDDM Postcards Are Perfect For Local Marketing

August 25, 2014

USPS.com® - Every Door Direct Mail - Google Chrome_2014-08-20_12-20-48-Optimized

Image captured from the USPS EDDM Route Tool

If your small business focuses almost exclusively on local customers EDDM postcards are perfect marketing tools for promoting your products and services. The following details why EDDM (Every Door Direct Mail) postcards are perfect for local marketing.

EDDM postcards are delivered to every address

When your business depends on local customers, it’s critical to ensure every resident or business knows who you are, what you do, and what your unique selling points are. EDDM postcards are delivered to every address within a defined locality, so you can be certain your message is seen.

EDDM postcards can target businesses, residents or both

If your business is exclusively B2B or B2C, EDDM postcards let you target only business or residential addresses, respectively. If you target everyone, you can send EDDM postcards to both business and residential addresses. Moreover, EDDM postcards can deliver extremely targeted messages because you can send low-volume campaigns of just a few hundred postcards. This allows you to take advantage of local images, words and phrases to command attention.

EDDM postcards offer excellent postage rates

Since post offices do not have to sort your postcards according to a typical mailing list, EDDM postcard postage rates are relatively low. Thus, you can send highly targeted postcards at affordable prices – especially since EDDM postcard printing is likewise affordable.

EDDM postcards offer options that allow you to stand out

A great offer is critical to direct-mail success, but getting noticed is the first step. EDDM postcard printing gives you options that can help you stand out from competitors at the mailbox, starting with a choice of six EDDM-compliant postcard sizes ranging from 6.5-inch by 9-inch to 8.5-inch by 14-inch. You can choose between full color and black and white printing. Paper stock choices, which can directly influence how your company is perceived, include gloss, matte, and velvet covers in varying thicknesses up to 16-point. Finally, you can have your EDDM postcards placed in 100-piece bundles for easy postcard delivery. Every Door Direct Mail postcards were designed specifically to help small businesses connect with local customers with affordable, yet powerful, marketing campaigns. If you want to give your small business a boost, it’s time to launch your first EDDM postcard marketing campaign.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.