Focusing on one good idea at a time

April 8, 2009

Ideas, ideas, ideas. If you have a creative mind (and you do, if you're a designer/artist/writer/marketer, etc.) you undoubtedly have thousands of new ideas zipping through your head every day. New ways to design, new plots to write, new products to promote ... the list of ideas goes on and on. It's great to have ideas, but ideas don't do anything. They swirl in a vortex of imagination until you pluck one and do something with it. Implementing ideas makes people rich. Of course, the more brilliant you are, the more ideas you have; and that, my friend, can be dangerous.   You are stagnant. You're the world's fastest car carrying the world's heaviest load. Your engine burns, your tires spin, your chassis cracks. You don't get anywhere. You are much better off taking each idea from A (conception) to B (implementation) one by one. It is quick, easy and efficient. Your laundry list of ideas collects dust, clouding your mind and spreading you too thin. In order to be successful, you have to clean your laundry list. Focus on one idea. Massage your idea, develop your idea, implement and market your idea. Then, move on to the next. Unfinished projects are dirty laundry, and they pile up. If you want to get anywhere, you have to clean your laundry list and focus on what's important. To do that, ask yourself three questions:

  1. What is the potential for my idea?
  2. Do I have the means to take the idea from Point A to Point B?
  3. Will I enjoy the ride?

Cross-reference your ideas, and start with the idea that has the highest average rating for all three questions. If you're too revolutionary, maybe there's too much risk involved. If you don't have the capital or investors, the skills and education or other resources needed, it might be too much for you to handle right now. If you want to follow through on an idea simply because it is marketable and you know how to do it, but don't necessarily enjoy it, then scrap it. You'll lose steam fast. If an idea has high scores for all three questions, you've found a golden opportunity. Don't squander it by putting too many irons in the fire. Focus and follow through. Stay on track. If your idea is that good, you'll be successful. How much time have you wasted on your laundry list? How are you going to clean it up?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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