Why you Should Give Away Free Bookmarks

March 4, 2010

Want to make a marketing splash? I recommend giving away free bookmarks. Bookmarks are cheap and easy to produce, yet pack plenty of punch when it comes to getting your company front and center.

You might be wondering how free bookmarks can grow your business. Let me illuminate: distributing relevant bookmarks to your target audience (assuming, of course, that your target audience reads) lets you brand your company and pitch your products and services every time your customers sit down to read. Let's look at a hypothetical real-world example. A T-shirt company makes shirts in a macabre style, and their research has indicated that a majority of their customers read horror novels written by the likes of Stephen King, Dean Koontz and John Saul. The company decides to print bookmarks based on similar themes. The bookmarks might include a list of the top 10 must-read horror novels, or they might depict images of werewolves, ghosts and psychotic lunatics. Perhaps they'll draw from a long-dead author whose work is in the public domain, such as Edgar Allan Poe, for macabre poetry reproduction. No matter what they use, we can say that the bookmarks are designed in a vein that the T-shirt company's customers will appreciate. On the back of the bookmarks, the company features some of its top-selling products and offers a discount coupon code for online or phone ordering. Then it partners with bookstores, libraries, book clubs, and online book distributors to have them include a free bookmark with every King, Koontz, and Saul purchase, rental, borrow and order. The customers get a free bookmark they'll use because it is relevant to their tastes, and they get to discover a great product line they'll love. Profits from the campaign (tracked via the coupon codes) are shared between partners, so everyone wins! Image use Creative Commons license via Flickr.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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