How High-Gloss Postcards Get High Response Rates

September 14, 2015

Looking for a quick and easy way to increase postcard response rates? High-gloss postcards might be your solution. The following details how printing high-gloss postcards can boost response rates.

High-gloss postcards get attention

If you want your postcards to perform, it’s absolutely imperative they stand out from the rest of the mail. High-gloss UV or aqueous coating makes your artwork more brilliant; colors are more vivid, photos are more intense, and text pops off the paper. People like “bright and shiny” things – our eyes are naturally drawn to them – so adding a high-gloss coating to your postcards will ensure they get more attention. And getting attention is the first step toward earning high postcard response rates.

High-gloss postcards feel amazing

A glossy coating on your postcards feels amazing in your customers’ hands: it’s smooth and sleek, almost glassy. Combined with a thick, heavy postcard paper stock, a glossy coating can increase response rates by earning customer trust. In fact, studies have proven customers are more likely to buy when they handle marketing thick, heavy, smooth marketing materials. In addition, the tactile feeling of high-gloss postcards helps you get more attention; when customers are rifling through their mail, the unique texture afforded by high-gloss postcards gives them pause and reason to devote more attention to your message.

High-gloss postcards lend credibility

Postcards printed with glossy coatings look more professional, even high-end. Customers instinctively reason that companies represented by professional-grade marketing materials are trustworthy and more credible. Increased credibility leads to increased sales! The best part is it doesn’t cost much to add a high-gloss coating to your postcards, yet it can help you dramatically increase response rates and your ultimate return on investment. Print high-gloss postcards now.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.