Printing custom holiday cards to send to friends, family, and customers is a great way to offer personalized season’s greetings. One of the great things about custom holiday cards is you can truly make them your own by incorporating any design along with a suite of options – paper stock, UV coating and envelope design, for example – that help you make your mark in the holiday season. One holiday card printing option you might not have given much thought to is whether to print folded or flat holiday cards. The following lists the benefits of each so you can print the type of holiday card that makes the most sense for you.
Benefits of folded holiday cards
Folded holiday cards have more panels but don’t take up any more space in envelopes and mailboxes. The two extra panels allow you to focus on graphic design for the front and back, and place personal messages on the inside panels. Folded holiday cards are more traditional and are typically delivered in envelopes, which can enhance your overall presentation – especially if your print custom envelopes, envelope seals and address labels. Folded holiday cards can enclose extra gifts: money, coupons, tickets and other add-ins.
Benefits of flat holiday cards
Flat holiday cards are more modern in appearance; and though they can be sent in envelopes they’re often sent without them, like postcards. Flat holiday cards ensure your message and design and showcased right at the mailbox, eliminating the off-chance they might be thrown away as junk mail (however, a good envelope design will do the same). Flat holiday cards can be slightly cheaper than folded, especially if you’re not going to print custom envelopes, seals, and address labels. Ultimately, your choice of folded or flat holiday cards comes down to personal preference. What presentation do you want to deliver? Folded holiday cards are more traditional, flat are more contemporary, but either can present a design and message to match traditional and contemporary aesthetics. Which type of holiday card do you prefer: folded or flat? Why? Let us know in the comments!