How to print refrigerator magnets that boost business

December 12, 2018

Looking for a creative holiday marketing tool that brings in sales the entire year? Refrigerator magnet printing is an excellent option. The following details why you should print holiday fridge magnets to get sales year-round.

People love refrigerator magnets

Fridge magnets are useful, which is why nearly everyone uses them. In fact, 87 percent of Americans have magnets on their refrigerators — that's nearly nine out of every 10 people! They’re used to post important notes and reminders, children’s artwork, photos and more where everyone in the family can see them, which means magnets are always on display in a high-traffic area of the home. That makes magnets powerful branding tools that keep your business top-of-mind month after month. 

Fridge magnets attract attention

Magnets are more than simple tools to affix other items to refrigerators. With the right magnet printing strategy, they can be hubs of information, referenced time and again.

For example, you can print local sports or event schedules on magnets — a great way to ensure they're routinely read. Or, you can print magnets featuring a helpful kitchen conversion chart or other handy tips (such as a gluten substitute chart or measuring conversion chart).

Another idea: a local resource directory that lists emergency and other public service numbers, as well as the best businesses for every category. Or, you can print a simple calendar magnet families can reference to keep track of important dates. 

The more valuable your magnet content, the more likely it will be frequently read — promoting your brand each time. 

Fridge magnets can influence sales

More than branding tools, refrigerator magnets can be used to motivate sales.

For example, a restaurant can print delivery or takeout menu magnets, an exceptional idea since they’ll be front-and-center when people are hungry and perhaps not feeling up to cooking.

Service companies can print service call and service schedule magnets that remind customers who to call when they have a problem (and to prevent problems).

Magnets can also serve as “evergreen” coupons. Print any type of useful magnet (so it's routinely referenced), then add a special coupon code customers can use year-round. If you’re printing a calendar magnet, you might even denote certain dates or seasons as exclusive sales days so customers can cash in on the savings.

Fridge magnets are affordable and easy to print

The cost to print magnets is comparable to that of postcard printing. Unlike postcards, however, magnets can market your business for years — even decades — which means they’re an incredibly efficient and cost-effective marketing option.

Not only that, but refrigerator magnet printing is easy. Simply choose a free magnet template from the PsPrint Design Library, open it in the free design tool, then customize it however you’d like. You can upload your own photos and logo, add your custom text, choose a color palette that matches your brand, rearrange graphic elements, and more — all with just a few clicks!

When you’re done designing, you can download a free PDF to see what your printed magnets will look like. Approve your artwork, select your magnet printing options, and your magnets will be delivered to your door in just a few days.

The holidays are the perfect time of year for magnet marketing

'Tis the season for giving, and people are especially receptive to direct-mailers and other gifts they receive during the holidays. They’re also replacing their calendars and preparing for the new year, which means the time is right if your magnets feature a schedule, calendar or updated information.

Get your magnets to your audience with direct-mail marketing. You can place them inside envelopes and sales letters or print holiday cards wishing recipients happy holidays and include magnets inside.

You can also distribute magnets on countertops, stuff them in shopping bags, add them to holiday product shipments, hand them to customers at checkout and to prospects during sales calls, place them in public locations and at partner stores, and more. People love magnets, so it’s easy to get them to take one.

Ready to print holiday magnets for year-round sales? Do it for less with premium magnet printing at discount prices today!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.