Innovative combinations

February 12, 2009

Sometimes the best ideas already exist. You just have to put them together.

Sometimes the best ideas already exist. You just have to put them together.

We've all heard that technology will fuel the innovation of the future, but that doesn't mean you can't make a buck if you're not a programming guru. Case in point: bubble calendars. At least one enterprising company has combined something that has been available for centuries (paper) with something incidental that people love to play with (bubble wrap) to create an innovative product that has sold thousands of times over worldwide. This proves that you don't have to create the next best thing to, well, create the next best thing. Innovation isn't limited to the new, it can be applied to the old. Creative applications for what we already have has bred success for many companies. Just look at all of the products developed with NASA technology: water purification systems, portable coolers, smoke detectors and more. The technology and materials already existed, but it took an innovative approach to turn them into marketable products. In the case of bubble calendars, all that is required is printed paper, bubble wrap and presumably some sort of adhesive to stick the bubble wrap on the paper. Simple. Easy. Salable. Why not Lego calendars in which you pull off one block each day? Or how about candy calendars, which would let users enjoy a new decadent confection with easy passing day? The idea isn't limited to calendars, of course. Who was the first person to combine the ability to connect online with the ability to shop? I'm not sure, but what is clear is that simple premise has led to billions of dollars in online sales during the past decade. Two things, already in existence, that can yield big results when used in harmony. Peanut butter and chocolate, ice cream and apple pie, rubber and wheels. You can find examples everywhere, every day. What innovative combinations can you come up with?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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