It's Not Too Late For Calendar Marketing

December 29, 2014
Design by PsPrint customer Brandon Kight Visual Creations for Early Iron Of Ukiah’s Fabulous Flashback Car Show

Calendar marketing is a great way to keep your brand in front of customers 365 days a year, and calendars can even generate direct sales with strategically placed coupons and coupon codes. Calendars are useful and, with the right design, both attractive and relevant to your customers – which means your customers are likely to prominently display and use your calendars. Based on “page views,” calendars are also some of the most cost-effective marketing tools on the planet. With all of these benefits, it would be a shame to miss out on the chance to cash in with calendar marketing. Fortunately, it’s not too late for calendar marketing! Even if you’ve missed the typical January 1 deadline for calendar distribution, your customers will use your calendars if they’re better than the ones they already have. That means printing calendars that feature monthly photos or designs your customers will be proud to display on their walls. You can print calendars fast, too; all you need is a free calendar template, your photos or designs, and your favorite graphic design software. Open your calendar templates, insert your photos, then save as a print-ready file. You can even get rush printing on your calendars so you can go from design to delivery in just a few days. All that’s left to do is get your calendars in customers’ hands, which is easily accomplished in-person, at the counter, or via direct-mail. There’s no question calendar printing is an effective way to market your business year-round. Don’t worry if you’re a little behind schedule – you just need to print a better calendar than your competitors to win valuable wall space. If you’re way behind, print 18-month calendars, which allow you to distribute calendars any time of the year. Do you use calendars to market your business? Share your favorite calendar marketing tips in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.