It's Not Too Late to Print Holiday Catalogs

December 7, 2015

image[81] Catalogs are some of the most powerful holiday marketing tools you can print, and many direct-mail catalog marketers know getting catalogs out early can head off the competition. However, if you’re a bit behind the ball this year that doesn’t mean it’s too late to print holiday catalogs. In fact, late-season holiday catalogs are great ways to boost last-minute sales. The following details why it’s not too late to print holiday catalogs and demonstrates how quickly you can send catalogs to your targeted audience.

Why it’s not too late to print holiday catalogs

The National Retail Federation says nearly 25 percent of shoppers wait until late in the season to buy holiday gifts. In fact, some retailers even save their best deals for last, boosting last-minute profits. This means it’s not too late to print holiday catalogs that help you cash in on procrastinating shoppers who have missed your competitors’ deals. If you want to boost sales by printing holiday catalogs, it’s a good idea to focus your strategy on reaching last-minute shoppers. Your catalogs should feature last-minute deals on the cover and throughout your interior pages. You might even offer expedited shipping at a reduced price (or even free, if possible) to encourage customers to shop from you instead of heading to Walmart to find last-minute gifts. Remember, your job is to solve a problem. When it comes to last-minute holiday catalogs, you’re able to offer the gifts your customers need at the speed they need them. That’s why it’s not too late to print holiday catalogs.

How fast can you print holiday catalogs?

Let’s say you start planning your holiday catalogs on Dec. 10. You plan on printing an eight-page catalog to send to your targeted mailing list. If you determine what products you want to feature on Dec. 10, you can have the copy written on Dec. 11 and layout completed on Dec. 12 and 13. With the artwork done, you can opt for two-day catalog printing turnaround, so your catalogs are ready to mail on Dec. 15. First Class mail takes one to three days to arrive at its destination, on average, so your catalogs will be delivered to customers’ mailboxes between Dec. 16 and Dec. 18 – prime time for last-minute shoppers. If you offer an incentive such as free two-day shipping if orders are placed by Dec. 21, that gives your customers at least three days to make their orders. Make sure your shipping team is ready, and you’ll be able to deliver last-minute holiday gifts on Dec. 23 and 24 – just in time! Of course, this is just one example timeline; contact your printing company directly to ensure you’ll be able to mail last-minute holiday catalogs in time to fulfill orders before Christmas. With a strategy that caters to last-minute holiday shoppers, it’s not too late to print holiday catalogs that boost end-of-year profits! Start planning your holiday catalog marketing campaign now.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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