The big election might be several months behind us, but that doesn't mean there aren't still candidates up for vote in 2009. One of the big ones is white space web, or internet broadcast over TV airwaves, which is vying for FCC approval this year. White space web could bring fast and reliable internet access to rural areas and open up cross-platform possibilities that are currently unavailable or uneconomical. Proponents of white space web include Microsoft, Google, Dell, Hewlett-Packard, Intel and Philips; all technology giants who stand to benefit from white space web – some could develop software applications, others could build hardware. All understand that by being able to reach a larger audience they are able to expand their customer base (more than 20 percent of the U.S. population lives in rural areas. Innovation, they say, is driven by necessity. I say it is driven by both necessity and profitability. Rural populations have struggled to receive adequate internet access for some time, but no solution has been both practical and economical. If major corporations didn't see the profit potential in white space web, it is highly unlikely that the technology would get off the ground. Financial backers are needed to implement solutions, and without profitability the necessity for such solutions becomes less important. So Microsoft, Google, Dell, Hewlett-Packard, Intel and Philips all back the development and implementation of white space web and will anxiously await the outcome of the FCC vote this year to see if their solution makes the cut. If so, each company will work to take advantage of new opportunities, and farmers and other rural citizens will finally be able to reliably and economically log on. If white space web makes the FCC cut, the rest of us can also seek opportunities to find niches within the technology. How can you make your products and services more palatable to your customers? What is missing from your industry that would make life easier for your customers or allow you to reach a larger audience?
Microsoft, Google, Dell, Hewlett-Packard and Intel for White Space '09
February 18, 2009
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.