Mozilla Firefox: A model for adaptability

Brian
February 2, 2009

Firefox is a model of adaptability for improved customer relations -and developing niche markets.

While customers today seek simple solutions, they also want extendability (see “Hold The Anchovies, Please”). Mozilla Firefox has proven itself the model of adaptability for its easy-to-use and highly functional add-ons. For the uninitiated, Firefox is a free web browser similar to Internet Explorer. At its base, it is a no-frills program that basically does what IE does, but because it is open source software that seeks community contributions, hundreds of add-ons allow users to personalize their web experiences. Are you a graphic designer? You'll like the FireBug add-on, which lets you inspect and change web page elements in real time to test how your CSS and other designs will look. Do you do a lot of online shopping? You can use the RetailMeNot.com add-on, which alerts when the free coupon distributor has deals for the site you're browsing. Check them all out here. While IE is still the most popular browser, Firefox is gaining steam. Firefox is adaptable, so each and every individual user can customize his or her web experience. This adaptability has allowed Firefox to hedge in on IE's market share in a relatively short amount of time. Mozilla has shown how tailored products and services can heighten customer satisfaction and create loyalty. So much so, in fact, that even Microsoft has jumped on board with add-ons for IE. The ability to adapt is one of the benefits of being human.  As business becomes more integrated with humanity, this adaptability must be translated into the business world. Are your products and services adaptable? Prove it  How do you heighten customer experience?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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