How Much Does Postcard Marketing Cost?

Brian
July 8, 2015

Postcard designed by Cannon Craig

How much does postcard marketing cost? There are several factors that go into the cost of a well-designed direct-mail postcard marketing campaign, and each is variable depending on the scope of your campaign. The following lists common costs associated with postcard marketing so you can plan for success.

Copywriting

Most postcards contain few words, which might make postcard copywriting seem like a cheap investment. However, professional copywriter are capable of crafting words that sell – they know what words work, in what order, and can even offer layout suggestions to make your postcard copy more persuasive. It’s easy to skimp here, but paying a professional copywriter a few hundred dollars now can result in several thousands of dollars in sales. Copywriting fees vary, but you can expect to spend around $500 for a good freelance copywriter.

Design

Great postcard design commands attention; without it, chances are your postcards will get tossed in the trash without a second thought. Hire a postcard designer who understands the role layout and images play in branding and marketing. A good postcard designer knows how to use design to enhance the persuasive nature of copy. Design fees are all over the board, but you can expect to pay a talented designer around $500 for postcard design.

Mailing list

Will you be using an in-house mailing list or a rented mailing list that’s comprised of potential customers who fit your target demographics? If it’s the latter, your investment will depend on the size of your list, the number of demographic filters you select, and sometimes even the industry you’re in. You can get a 5,000-name consumer mailing list starting around $100.

Printing

Postcard printing fees are directly dependent on quantity; in addition, options such as UV coating, premium paper stocks, perforations, and large sizes can add to your investment. Some postcard printers even offer inkjet addressing and mailing services. The more you print, the lower your price-per-postcard. Keep in mind some companies offer premium postcard printing at discounted prices. PsPrint, for example, sometimes discounts postcard printing by as much as 60 percent. At that discounted rate, you could print 5,000 4-by-6-inch postcards full color on both sides for less than $200.

Postage

Again, postage prices are directly affected by quantity – and it typically represents the largest portion of your investment. For 5,000 postcards, you can expect to pay around $1,400 for postage plus around $350 to have your printing company handle the addressing and mailing.

What is the total cost of a postcard marketing campaign?

When you add all these up, the grand total for a 5,000-quantity postcard marketing campaign comes to around $2,700 – making a $3,000 budget a good place to start. Of course, every postcard marketing campaign should be considered an investment with an expected return: if you deliver the right offer to the right people with the right presentation, postcard marketing doesn’t cost a dime – it makes you money! Instantly price your next postcard marketing campaign now!


For more marketing tips and ideas, check out our How To Jumpstart Your Marketing guide.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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