9 Outstanding Sales Sheet Designs

January 11, 2013

The best sales sheet designs harmonize copy, graphics and images into singular, compelling artwork that commands attention, creates desire, and motivates customer purchases.  Each of the following 10 examples of sales sheet design achieve those goals and can serve as perfect inspiration for your next sales sheet design project.

1.  Preserve Foam

This sales sheet features a simple, clean layout that’s easy to follow.  It features the product up close at the top, with a background of the environment in which it is used.  The sales sheet has a little more text than I would like, but the designer did a nice job of separating key benefits with color. SalesSheet.jpg (765×990) - Google Chrome_2013-01-03_10-50-14  

2.  Burr King

The designer features the products in question, but it’s the dynamic horse statue that gives this sales sheet its flair.  The only things I would have added are product-specific benefits and a clear-cut call to action. Kentucky HorseshoeBurr King Sales SHeet on Behance - Google Chrome_2013-01-03_10-53-07  

3.  Escapeer

This clean sales sheet design features a headline that clearly delivers the benefit, a large UI image with explanations for greater detail, call-out boxes with bulleted lists for specific benefits, and a clear call to action. Escapeer.com Sales Sheet on Behance - Google Chrome_2013-01-03_11-59-49  

4.  LUCA

This sales sheet features happy customer images to sell on emotion, supporting benefits-laden copy, and product images.  The text is a bit bulky, but the rest of the design draws readers in to learn more. SpaSalesSheetBLOG.jpg (655×655) - Google Chrome_2013-01-03_12-01-52  

5.  Raw Dog

This sales sheet is aimed at retailers rather than consumers, and it does the job  nicely by offering a glimpse of the consumer marketing pitch while displaying details retailers want to know: case counts, prices and more. 2003101084140.raw_dawg_sales_sheet_final.jpg (541×680) - Google Chrome_2013-01-03_12-03-34  

6.  Step On Step

A clean sales sheet design that incorporates large images to showcase the product’s fuzzy appeal, plus gift packaging to demonstrate that the slippers make the perfect gift. Step Step on Step Ads of the World™ - Google Chrome_2013-01-03_12-05-00  

7.  Holmes Smokehouse

Another excellent example of a B2B sales sheet. holmesSausageSS.jpg (1236×1600) - Google Chrome_2013-01-03_12-06-32  

8.  Carver One

One of the most critical aspects of a successful sales sheet design is to create desire, and that’s exactly what this feature-rich sales sheet does for the paintball gun in question. Carver One Sales Sheet1_29_10.JPG (1097×1420) - Google Chrome_2013-01-03_12-07-47  

9.  Cortina

Branding and symbolism dominate this sales sheet for executive pens. _2013-01-03_12-09-00

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

These are great examples of what NOT to do with design. I would rather see a word document with a picture placed at the top above the copy. These designs look like they're trying to incorporate the typical design concepts (and cliches) but the execution is pitiful.

Anonymous's picture
January 07, 2016 03:22 am #

Thanks for your comment, Mr. Design. Unfortunately there aren't a lot of sales sheets examples on the web - or, at least, I haven't found them. That said, typical design concepts and even cliches are often incorporated for a reason (they work). I definitely would not call these examples pitiful.

If you have any sales sheets designs to share, I'd love to see them and perhaps include them in a future post!

Anonymous's picture
January 07, 2016 03:22 am #

I have to agree with Mr. Design. I was wondering if this article was a joke, every single one looks pretty bad to me.

Anonymous's picture
January 07, 2016 03:22 am #

Thank you for your comment! I'd love to hear a specific critique on these designs - feel free to share! Sometimes I think designers get hung up on form over function; if a particular marketing piece is effective, can its design be considered "good" even if it's not aesthetically pleasing? It's an interesting point to ponder. What are your thoughts?

Anonymous's picture
January 07, 2016 03:22 am #

I'm going to have to disagree. These sales sheets are good examples of application of design principles for that "wow" factor for the target audience, yet balanced for clearly read and easily found information. I'd love to actually see an example of a counter point, that is, what someone who dissents thinks is a good example. Sure you can put a picture and then columns of text in MS Word but so can anyone and if anyone can do it then you've negated the reason to hire you. Of course there's always the client to take into account who may just want that kind of minimal approach. In my 23 years of doing this professionally clients have always asked for the "wow" examples similar to your examples, provided the information is easily found and easily read.

Anonymous's picture
January 07, 2016 03:22 am #

Thank you for your thoughtful insight, Tedd! Your point about the "wow" factor is spot-on!

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