What Postcard Paper Stock Should I Print On?

July 13, 2015

000781 When it comes to direct-mail postcard marketing, you know the quality of your offer and mailing list are the primary factors behind success – but did you know your choice of postcard paper stock can play a critical role as well? In fact, it’s been shown that customers are directly influenced by how much your paper weighs and feels; and heavier, sleeker paper stocks make customers more likely to trust your brand and buy from you. The following offers an overview of the postcard paper stocks PsPrint offers so you can choose the one that best represents your brand and lends itself to direct-mail postcard marketing success.

16-Point C2S Gloss Cover

This thick, heavy postcard paper stock features a glossy finish on both sides that helps your postcards stand out. It’s perfect for modern, cutting-edge brands. The glossy finish is attractive and gives your postcards a nice sheen, but it doesn’t work well with ballpoint pens.

15-Point Velvet

Available with soft-touch coating that adds a super-smooth finish that’s visually attractive and delivers a soothing tactile sensation, velvet postcard paper is perfect for brands that want to promote luxury and sophistication.

14-Point C2S and C1S Cover

These are premium postcard paper stocks that feature a glossy coating on two sides or just one, respectively. The C1S version makes it easy to write on the uncoated side, so you can turn your postcards into response cards. PsPrint’s 14-Point C2S and C1S postcard papers are excellent options that allow you to print postcards at economical prices without sacrificing quality.

13-Point Recycled Matte Cover

If being eco-friendly is important to your company, you can’t go wrong with 13-Point Recycled Matte. Thick enough to lend a solid impression and featuring an elegant sheen, this paper stock (like all other PsPrint postcards) is printed on with soy-based inks, which are far more environmentally-friendly than VOC-releasing petroleum-based inks.

Ultra Postcards

The ultimate postcard paper stock, ultra postcards are printed on triple thick 120-lb. white eggshell-textured paper and feature a core inside paper that adds an attractive band of color to your postcards. The total thickness is 165 to 170-lb., depending on which color you select for the core, making ultra postcards the thickest and heaviest available. The pleasant eggshell texture adds to their allure and makes ultra postcards perfect for companies that want to get noticed with a big, bold presentation. All of these postcard paper stocks are excellent options; pick the one that best matches your brand, campaign, and budget to print postcards that make a powerful impression on potential customers. Compare postcard printing options now!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:22 am #

Great overview of some different kind of paper stock to print on - and what it can mean for the art printed on them! It can be tricky visualizing what something will look like before printing it out, but it's important to do that to get the right kind of look and feel.

Anonymous's picture
January 07, 2016 03:22 am #

You're absolutely right, Jordan, especially on the difficulty of visualizing how something will look. One way to help that is to order a free sample kit to see how different paper stocks look and feel. You can get PsPrint's here: https://www.psprint.com/samples1005/index.asp

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.