Print Branded Booklets for Your School

August 19, 2015

10461839896_389a039085-Optimized Every school needs booklets to provide information and promote its activities, and you can print branded booklets for your school to lend prestige and professionalism to your publications. The following offers a list of reasons your school needs booklets and details how to print branded booklets for your school.

Why your school needs branded booklets

From recruitment to student service to parent outreach and more, all schools can print booklets to facilitate communication – and even increase revenues. Branded booklets feature your school logo, color, and any relevant artwork. They make a more compelling case for recruitment and fundraising while instilling a sense of school spirit in the student body. Your school might need to print branded booklets for:

  • course catalogs
  • student recruitment brochures
  • student handbooks
  • student syllabuses
  • faculty handbooks
  • parent’s guides
  • fundraising catalogs
  • alumni newsletters and magazines
  • athletic programs
  • special services, such as guidance and financial aid
  • clubs, such as art and drama club
  • school merchandise catalogs
  • play, musical, and other performance programs
  • campus orientation
  • career path guides
  • custom course workbooks
  • graduation programs
  • yearbooks

How to print branded booklets

Printing branded booklets is easy when you have the right resources. Start by gathering all the content your booklet will need, including:

  • text
  • pictures
  • logo
  • school colors
  • fonts

1425421814_d3ca67bfe1-Optimized Next, create a design and layout for your booklet. If you want to it yourself, you can download free booklet layout templates from PsPrint. if you don’t want to do it yourself, you can hire a designer (or recruit a design student) or take advantage of PsPrint’s affordable graphic design services. Make sure your design incorporates brand elements on every page; you want readers to get a true sense of what your school stands for as they flip through your booklets. Logos and school colors are only part of the equation; you also have to reinforce your brand with relevant images, appropriate fonts, and text presentation. Once your booklet design is complete, all that’s left to do is print. A few considerations you’ll need to make when printing booklets are:

  • Paper stock: Good options for interior pages include 70 lb. recycled matte, 80 lb. gloss text, and 100 lb. gloss text. For the outside cover, go with 100 lb. gloss cover, 13 lb. matte cover, or 15 lb. velvet cover with soft-touch
  • Binding: You can have your booklet saddle-stitched (stapled) or bound with wire-O (a spiral binding). You can also elect to have your booklet three-hole punched for inclusion in a binder
  • Quantity: Print as many booklets as you need in a single run to get the best price-per-booklet
  • Proof: Electronic proofs are free, but it can be hard to truly visualize how the end product will present on a computer screen; hardcopy proofs let you see exactly how your booklets will turn out
  • Discounts: Take advantage of discounts to realize huge savings on booklet printing

Once you’ve selected your printing options and submitted your booklet artwork, your booklets will be printed and shipped to you within a few days. Branding is as important to schools as it is to businesses; schools must generate revenue and instill pride, and printing branded booklets is one way to do accomplish those goals. Start planning your school booklets now! photo credit: Relaxing in Washington Sqare Park via photopin(license) photo credit: DSC00949 via photopin(license)

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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