Do you print calendars for New Year marketing? If not, you’re missing out on a golden opportunity. Consider this: calendar printing represents a one-time investment that lets you market your products and services to a targeted audience year-round. Even though printing calendars might cost more upfront than some other marketing tools, their actual cost-per-view, if you will, is among the lowest in the entire marketing industry. That’s why you should print calendars for New Year marketing. Here’s why I love calendars for marketing:
You can connect with your audience
By including relevant photos your customers will appreciate, you can lend a sense of solidarity between your company and their passions. Own a pet store? A calendar featuring cute kittens and puppies would be perfect. Own a digital marketing firm? A calendar featuring content marketing tips by month might be just the trick.
You enjoy constant exposure
Print calendars are referenced every single day, even in the digital age. And when customers look to your calendar, whether to appreciate the large photo on display or to mark important dates, they’ll see your branding every time. That keeps your company top-of-mind when they need what you sell.
You enjoy well-placed targeting
Only distribute calendars to your customers and those who share their demographics. Well-targeted campaigns maintain low investments yet earn high response rates.
You can tell your story
Instead of simple photos, add some text that tells the story of your company, how you operate, and how you strive to offer the best products and services to your customers. Your story is your brand, and it’s another way to connect with customers.
You can market year-round
To me, calendar marketing isn’t just about branding (although calendars are powerful branding tools). It’s also about finding unique ways to market to your customers year-round. Consider adding a new promotional coupon code good for a specific type of product or service each month of the year. Home improvement stores are great candidates for this idea – think snow shovels in January and rakes in October – but any business can think of a relevant to take advantage of such year-round exposure for direct marketing. As you can see, calendars can be amazing marketing tools full of great content that influences customer decisions. There’s no better time to print and distribute calendars than the New Year, so start planning your calendar marketing campaign today.