Why You Should Print Custom Return Address Labels

October 15, 2014

Image credit: Ryan Maxwell mailing label design via Behance.net

Custom return address labels not only  make correspondence preparation easier, they also make correspondence more personal and, if you own or operate a small business, they enhance your brand presence. Return address labels are easy to design and print; simply download a free template, craft your design in your favorite graphics editing program, then send your artwork to the press. With such simplicity, there’s no excuse for not leveraging the benefits of custom return address labels to your advantage. The following details why you should print custom return address labels.

They’re more personal

If you like to use stationery for correspondence customer return address labels can complete your stationery set by offering a personalized touch on the outside of your envelopes. Like the rest of your stationery, when you print custom labels you can infuse your personality, attitude, passions and themes into the design. Custom return address labels can embody your character, and your recipients will know at a glance that a letter is from you when they see your custom labels. They’re also perfect for embedding the holiday spirit into your greeting card envelopes and invitations.

They enhance branding

Savvy marketers know how important it is to cultivate a powerful brand in order to stay top-of-mind with customers. Attention to the details is one way great brands remain relevant, and custom address labels printed with your logo, colors, and other brand elements are the perfect finishing touches for your custom communications.

They make addressing easy

Custom address labels also make addressing envelopes easy; no more tediously handwriting your return address on dozens of envelopes, and no more trying to get your desktop printer to cooperate with envelope printing. With custom return address labels, you simply peel and stick your return address on envelopes fast and easy. So, do you print custom return address labels?  Why or why not? Let us know in the comments!

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.