3 Must-Have Print Marketing Tools for the Holidays

September 23, 2013

warmestwishes Greeting cards are a must-have marketing tool for the holidays. Try one of PsPrint's easy-to-personalize holiday card templates, like the one pictured above, to make your holiday marketing simple.

Do you want to make a splash with customers this holiday sales season? Start with the following three must-have print marketing tools for the holidays.

1.  Greeting cards

Greeting cards are some of the best holiday marketing tools you can print. Greeting cards are opened and appreciated – and often prominently displayed – so you know your message reaches your customers. Craft an offer that hits home, thank your customers, or even gift them a free gift. The goal of a greeting card marketing campaign isn’t necessarily to return an immediate response. It’s to express gratitude, solidify relationships and foster long-term customer loyalty.

2.  Catalogs

If you’re a retailer, you don’t want to miss out on holiday catalog sales. Even though the number of direct-mail catalogs has decreased since 2007, you can still employ targeted distribution to yield an excellent return on investment with catalog marketing.

Don’t have the budget for a full-color catalog? Print a brochure or postcard that offers a glimpse of your products, then direct customers to go to your website or app to shop for more.

3.  Calendars

Out with the old, in with the New Year – and new calendar. Calendar marketing is an excellent way to ensure your brand is noticed every day. You can incorporate unique features into your calendar to make them more appealing and more profitable. Your month images should be relevant to your customers, so they want to hang your calendars. And you can add in daily, weekly, or monthly special offers and coupon codes that motivate year-round direct sales and allow you to track return on investment.

What’s your favorite holiday print marketing tool?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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