Wish you could hire a celebrity to promote for you? I'll do you one better — instead of paying someone to do it for you, you can become your own celebrity and do it yourself.
Being your own celebrity isn't as difficult as you might think, as long as you're willing to stick your neck out and face the public. You don't have to pull publicity stunts, push your way into Hollywood or murder someone to gain celebrity status, either.
The first thing you have to do is shed any preconceptions of what a celebrity is. A celebrity is someone highly regarded by a group. That's it. So while a Hollywood starlet is a celebrity, so is the Nobel Prize-winning astrophysicist a celebrity to the physics community. In many realms, you become a celebrity by first being an expert.
Chances are you're already an expert in your field, so now all you have to do is make your expertise known so that you can achieve celebrity status. Create viral videos for online distribution, blog extensively on your website and as a guest on others', write free articles for trade magazines, and give free speeches at businesses, universities and community centers. Host seminars on your topic and invite questions (film these for online distribution). Do these things, and within a few short months you'll have a portfolio of credibility-generating accomplishments.
Next, you can promote your expertise by writing press releases and sending them to journalists who might interview you or — even better — register with websites that put journalists in touch with experts for interviews and work your press release so it inspires hot topic coverage you can be interviewed for.
Brand your name, and you will brand your products and services. Work to push yourself, and you can become a celebrity who brings more value to your business than any Hollywood personality ever could.
Some notable self-made celebrities:
- Tim Ferriss
- Seth Godin
- Billy Mays
- You... right?
Image use CC License Flickr.