It can be easy to trick yourself into thinking you know what your customers want. You consider all the features of your products and services and how they translate into benefits for your customers. This is good, because you need to do this, but there's more to purchasing than features and benefits. Here are four items on every customer's wish list: Communication — Customers want to be able to contact you for support, and want to be updated on project progress. Regular communication builds relationships, reveals personalities and spurs profits. Honesty — Don't lie to your customers. If you're behind, explain why you're behind. Your customers are human, and get behind themselves sometimes. If your customer wants to do something one way, and you have a better way, let them know. You can win favor through successful suggestions. Dependability — Whatever you say you can do, do. Whatever you sell, it should work. Work with your customers to understand exactly what they need, so you can tailor the perfect solution. Respect — If you do not respect your customers, they will not be your customers very long. Attention to detail and cordiality are key. Even when the customer is not right, the customer is still always right — and paying the bills. How do you stand out? What can you add to this list?
Four things that customers want
June 15, 2009
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.