Online invitation cards save the day

Brian
November 24, 2009

online-invitation-cardsI love technology. It's made it possible for marketers to fine-tune their marketing strategies, meaning less wasted budget and fewer aggravated “non-customers.” It's made graphic design faster and easier than ever. It's made supply chains more efficient. All of these things converge to help you out if you need to promote a sale, event or party in a flash.

Say an event of national importance happens and your business can take advantage of it. If you were a car salesperson, Cash for Clunkers would be an example. So, the government comes out and says “OK, Cash for Clunkers is approved. The program begins in one week.” You want to have a big event to attract new customers before your competitors do, but you only have seven days to do it. Online invitation cards save the day! Here's how to do it fast. Get a graphic designer on the phone. If you don't have one in-house, order a rush job from a proven provider from Elance, ODesk, or another freelance website. Say you need an invitation card design within 24 hours. Alternatively, you can find a free invitation card template and simply fill in the information yourself. Since invitation cards can be printed through online printing companies such as PsPrint, you can choose features such as one-day production turnaround and first-class mailing services. Altogether, your online invitation cards can be designed, printed and delivered to your mailing list in three to seven days – just in time to cut the competition down and bring all the customers to your door. Ten years ago, this would have been no small feat for a small business to pull off. Today, a single person can launch an incredibly well-targeted, highly-successful direct-mail marketing campaign in a matter of hours with online invitation cards. Isn't technology great?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

Anonymous's picture
January 07, 2016 03:21 am #

Now this is an amazing service one that can be very beneficial to many thank you for sharing this service I have booked marked this page for future reference!!!!!!

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Brian January 07, 2016 03:21 am #

I think it is absolutely amazing how much one person can do with technological assistance - what years ago would have taken three people three weeks to accomplish, a single person can do in three hours today.

Anonymous's picture
January 07, 2016 03:21 am #

Times have certainly changed, technology has improved and now one can just make a phone call and just tell a designer what you want and vola in a couple of days you have invitations designed and printed ready for collection, no more having to go through endless designs and time wasting meetings, I think this is so much better, a real time saving way to go about it. Yes there might be some errors in going this way, like not liking the final end product but this is a chance that one must be willing to make, when going this route.

Anonymous's picture
January 07, 2016 03:21 am #

Brian your comment is just priceless, and kind of true........sometimes i still feel like it takes a factory of people to do one job, but with that all a side, yeah things have become technology friendly, and one has to make sure that you find a place were people actually have the right training in their field.

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Brian January 07, 2016 03:21 am #

You're absolutely right Kim - it is imperative that we hire true professionals to carry out the work we need accomplished! My comment that one person can do in three hours what would have before taken days can be construed as both my thoughts on technology in general and accessibility to professionals. Thanks for your comments Kim!

Anonymous's picture
January 07, 2016 03:21 am #

Brian,
Hi there, I am enjoying your posts, and gathering insight on your different comments, I had a good giggle when I read your replies to the above comments especially this line "My comment that one person can do in three hours what would have before taken days can be construed as both my thoughts on technology in general and accessibility to professionals. " Yo are so right on this one.
Service is one of the most important this that if you in the industry that you have to have and its amazing how many places just seem to have lost it all together, this has to be one of my pet hates, and I think you and many will agree with.

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Brian January 07, 2016 03:21 am #

Maya, you're absolutely right! The Internet has made it easy to connect buyers and service providers, and I sometimes think that this relative "ease" of connection has some service providers eschewing customer service in favor of customer volume.

To me, this is a poor business model that is ultimately destined to fail. In my experience, clients seek quality and are willing to pay for it; I would rather have three happy clients whom I spend all my time on, and am justly compensated for, than 300 sour clients who feel as though I've just robbed them.

All service providers need to keep in mind that RETAINING CUSTOMERS is just as important as GETTING CUSTOMERS - as the saying goes, a bird in hand is worth two in the bush!

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.