I hate it when marketers lie. It gives the rest of us a bad name. It's un-American, and eventually it will get you into trouble. Recent economic events serve as proof. When you're drafting a design, writing copy, creating ads or otherwise marketing a product or service, tell the truth. Accentuate the features and benefits, yes, but do not lie. Honest products that perform as billed will sell. Dishonest products will get a bad reputation, and eventually, they will stop selling. Negative feedback travels fast. If you're after long-term success, lying will get you nowhere. If you believe in turning a sustainable profit, if you believe in American business, and you are indeed a good American, be honest about what you can do. You'll sell more with less effort.
Patriotic marketing – be honest to your fellow Americans
June 17, 2009
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.