Why summer is the perfect time to market

June 17, 2009

summer-marketing-lounge-chairSome marketers swear by the summertime blues — the season when people are so busy you can't market effectively. I say bah! Summer is actually the perfect time to market. In the summer, people are happier. When people are happier, they buy. When I'm in a bad mood, I'm not going to buy anything. When I'm in a good mood, it's much easier to separate my money from me. In the summer, your competitors are backing off. This is your time to leapfrog the competition and increase brand awareness. It's also a great time to sow the seed for your Black Friday marketing campaign. Make people want your product now, and they'll be more likely to buy come the holidays. In the summer, people go out more. That means more opportunities to put your message in front of your target audience. In the summer, you can launch awesome cross-promotions with recreational businesses. How about a free round of golf in exchange for a portfolio review? How many summertime marketing opportunities can you identify?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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