Some marketers swear by the summertime blues — the season when people are so busy you can't market effectively. I say bah! Summer is actually the perfect time to market. In the summer, people are happier. When people are happier, they buy. When I'm in a bad mood, I'm not going to buy anything. When I'm in a good mood, it's much easier to separate my money from me. In the summer, your competitors are backing off. This is your time to leapfrog the competition and increase brand awareness. It's also a great time to sow the seed for your Black Friday marketing campaign. Make people want your product now, and they'll be more likely to buy come the holidays. In the summer, people go out more. That means more opportunities to put your message in front of your target audience. In the summer, you can launch awesome cross-promotions with recreational businesses. How about a free round of golf in exchange for a portfolio review? How many summertime marketing opportunities can you identify?
Why summer is the perfect time to market
June 17, 2009
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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.