How to Promote Your Mobile App in Print

March 10, 2015

Launching your new mobile app is thrilling, but the excitement can soon wane as you realize no one is buying or downloading your app. As with any other product, physical or digital, you have to market your mobile apps in order to get the users the fuel sales or ad revenue. Print marketing can be a great mechanism for promoting your mobile app. The following details how to promote your mobile app in print.

1. Get a QR code

There are several ways print “tags” that can be used to give users mobile links to your apps, but the QR code is the most widely used. It’s not sexy, but there’s a good chance potential customers have a QR code reader already installed on their devices – who wants to risk losing customers by asking them to download a third-party app just to get access to yours? QR codes aren’t the only way people will find your app, of course – they’ll also search app stores and search engines for your app’s name, provided it is prominently displayed on your marketing materials. That said, many customers will use QR codes. Use a QR code generator that offers analytics so you can track response.

2. Develop targeted print marketing materials

Create marketing materials exclusively for promoting your app. Ideas include:

  • A direct-mail postcard sent to your app audience according to demographics
  • Banners placed at targeted events: concerts, sports, trade shows, festivals, etc.
  • Business cards, stickers, or flyers shipped in product shipping materials (you don’t have to ship your own products – see if you can partner with a retailer who already sells to your target customer base)

3. Place your QR code on everything else

A call to action for your app coupled with your QR code can drive app purchases and downloads from your business cards, posters, flyers, brochures, booklets, and other print marketing materials. Be sure to include the major benefit your app users will receive by downloading your app. For example, let’s say a mechanic offers a free service schedule app that reminds customers when their vehicles are due for service. They might hand out a brochure or business card for the app along with every customer invoice with the following text: “Keep  your car running longer and avoid costly repairs with our free app!” There’s no doubt online marketing can help you promote your app, but print marketing is often overlooked as a powerful way to reach customers your competitors are not. Boost your app purchases and downloads by incorporating these print marketing ideas to promote your mobile app.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.