Refresh Your Brand with Custom-Printed Pocket Folders

January 12, 2015


Photo credit: Woodlands Ad Agency via photopin cc

Custom-printed pocket folders can lend a powerful impression of your brand when you pack them with marketing literature to hand out at trade shows, conferences, sales presentations, and other opportunities. A complete identity kit wrapped in an attention-getting pocket folder featuring your brand helps establish your company as quality and trustworthy. If you want to deliver compelling presentations in 2015, refresh your brand with custom-printed pocket folders. Here’s how.

Design striking pocket folders that match your brand image

Your pocket folder design will be the first thing potential customers see when you distribute your marketing materials, so it’s important to craft a visually compelling design that matches your brand image. An oversized logo, striped brand colors, a product collage – all of these are potential ideas to spark your imagination and creativity.

Choose finishing options that promote your image

Think about the marketing materials you’ll include in your pocket folders when you design them. For example:

  • Will you need slits for horizontal or vertical business cards? How about die-cut, slim or square business cards?
  • Should you print different flyer and sales sheet sizes, so they offer a tiered presentation and easy access in your pocket folders?
  • Will you include CDs, DVDS, or USB sticks for social media? Or, will you print a QR code on your pocket folder so customers can interact with your brand using their mobile devices?
  • What type of finish best represents your brand: a satin coating featuring a dull sheen or a high-gloss aqueous coating?

Pack your pocket folders with matching marketing materials

All of the materials you place in your pocket folders should share design elements for a cohesive presentation, including:

  • business cards
  • sales sheets
  • flyers
  • posters
  • brochures
  • booklets
  • posters
  • stickers
  • letterhead/notepads

Always be cognizant of how your pocket folders and the materials they contain represent your brand image. When you design and print with purpose, you’ll end up with a refreshing, original presentation that wows customers and generates new business.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.