Roundup: Must-Read Design, Printing, and Marketing Blog Posts from 2015

January 24, 2016

image[136] We work hard to keep the PsPrint Blog up-to-date with great advice, tips, and tricks for printing, designing, and marketing; but we also recognize we’re not the only ones covering these topics. The following lists 20 of our favorite design, printing, and marketing blog posts from other bloggers during 2015.

1. Space Yourself by Marcin Wichary on Smashing Magazine

As the author puts it, “There’s more to spaces than the key you instinctively hit between words with one of your thumbs. Let’s find out what other space characters there are, what their heritage is, and how they can be useful today.”

2. 3 Fail-Proof Tips for Designing the Perfect Menu by Madeleine Morley on AIGA

Want to create a perfect menu design? Here’s how.

3. 7 Simple Blog Post Ideas for Your Small Business by Megan Totka on Unspoken

Need inspiration for your small business blog and tired of the never-ending lists that always seem to reach? Read this post.

4. Company Logos with Hidden Messages on InkOnDaPaper

How many of these “hidden” messages have you found in popular company logos?

5. How to Build Brand Credibility for Cultural Organizations by Colleen Dilenschneider on Know Your Own Bone

Brand credibility doesn’t have to be difficult, but it does require dedication. Read Colleen Dilenschneider’s take on building brand credibility, accompanied by her informative video.

6. 7 Lessons Learned from 1,140 Facebook Ad Campaigns in One Year by Molly Pittman on Digital Marketer

There are thousands of blog posts promising to teach you the secrets to Facebook advertising; Molly Pittman one-ups all of them with real-world examples to give you insight into how to best run your own campaigns.

7. The Pros and Cons of Offering Coupons: A Retailer’s Dilemma by Paul Stainton on Bags & Bows

Should you use coupons as part of your marketing efforts? If so, how can you leverage them to maximize customer acquisition?

8. The 1 Rule All Designers Should Live By by Martyn Perks on Web Designer Depot

How do false perceptions limit designers, and what can you do about it?

9. Brand Authenticity Opens Doors by Valerie Sokolosky

Do you care about representing your brand with authenticity? If not, you’re missing out on untold opportunities.

10. Are You Minding Your Packaging by Drew McLellan on Word Of Mouth

This short-but-sweet posts demonstrates the power of branding in packaging and post-sale. Why do big brands go the extra mile?

11. Interview with Daniel Lubetzky on The Drew Blog

What role does kindness play in your success? Every role.

12. Top 10 Reasons to Thank Your Printer on Printing Industries of America

Sometimes printers are the most under-appreciated links in the marketing chain. Here’s why they shouldn’t be.

13. Take a Break: 5 Ways Freelance Creatives Make Unpaid Time Off Work by Matt McCue on 99u

Vacations refuel the creative soul.

14. The Step-by-Step Guide to Building an Audience Before Your Business Launches by Neil Patel on Quicksprout

Looking to get buzz for your startup… before you start up? This post and other insight from Neil Patel can help you do it!

15. 3 Ways Small Companies Are Achieving Big Results with Marketing Automation on Salesforce Pardot

Sure, it’s all about marketing automation – the foundation of Salesforce and Pardot – but it’s great to read how small businesses are able to leverage marketing automation to grow revenues.

16. 27 Questions to Assess Your First-year Marketing Successes and Make Plans for 2016 on the Deluxe Blog

Are you going into Year 2 of your business? Here’s how to put your marketing on the right path.

17. Decoding "who is it for?" by Seth Godin

The master marketer on choosing your audience.

18. 7 Tips to Creating a Memorable Slogan on Vertical Response

A memorable slogan helps keep your company top-of-mind when customers are ready to buy what you sell. Here’s how to create one.

19. 9 Lessons I Learned About Life and Business after 9 Days in Mexico by Alyssa Doebler on Bags & Bows

Poignant correlations between the author's trip to Mexico, life, and business.

20. Company Rebrand 101: How To Manage the Process [Step-by-Step Instructions] by Kelli Schutrop on Deluxe

Considering a rebrand? Here’s what it takes. Ready to do some of your own designing, printing, and marketing? PsPrint has all the print marketing tools you need.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.