Stop Searching for Postcard Templates!

March 24, 2010

In your quest for never-ending graphic design inspiration, how many times have you found yourself browsing for postcard templates? A quarter-hour here, a half-hour there, an entire afternoon if you're distracted? If this sounds like you heed one piece of advice: stop searching for postcard templates!

When everybody is looking at everyone else's work for inspiration, you end up getting a whole lot of the same thing. And that sameness is not going to sell. Imitation might be the greatest form of flattery, but it doesn't set you apart from your competition. What will help you make sales is originality. Your customers want you to be different from your competition in a way that benefits them, and you can communicate that you're different in part by creating truly original designs. This isn't to say you shouldn't seek inspiration or ignore contemporary design trends in totality, but I am encouraging you to seek new avenues for postcard inspiration. Stop searching for postcard templates, and go for a walk in the woods. You'll find plenty of nature's own inspiration, plus the exercise will vamp your brain's creative processes and help fuel the spark you need to be original. Look at the constellations, watch a whirlpool swirl, observe birds building nests or watch people mingle in a city center. Take in your environment and – perhaps more importantly – seek out new environments to experience. Go to a museum, whether it's an art museum or a natural history museum, and take in all the shapes, colors and themes that make up the exhibits. Or learn more about your postcard audience by walking a mile in their shoes – go where they go, do what they do (especially in the setting where your product or service is relevant) and take in everything from the sights to the sounds to the tastes. The more you experience, you more you will meld your experiences into artistic inspiration that will transfer to incredibly original postcard designs that get noticed and earn sales. So stop searching for postcard templates and start searching your soul! Note: There is one type of postcard template I do recommend — layout templates that help you set up your files for proper printing. You can download such postcard templates for free. Image use Creative Commons license via Flickr.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.