Short-Run Posters Stretch Your Marketing Budget

September 20, 2015

You know poster printing is a great way to promote your event or small business, but many printing companies require minimum poster orders that can break your budget by sheer volume. Why pay to print 100 or more posters when you only need 10 or 20 – or just one? Enter short-run poster printing, a great way to stretch your marketing budget. The following lists the benefits of short-run posters for marketing on a tight budget.

Short-run posters keep costs low

With short-run poster printing, you only print – and pay for – the exact quantity of posters you need. Print a single poster or up to 50 posters for one low price per poster, and avoid overpaying for dozens of posters you don’t need. This is a great strategy for smaller businesses and marketing events in smaller cities, towns and villages.

Short-run posters are still premium quality

You don’t have to sacrifice quality to get short-run poster savings, either. PsPrint’s short-run posters are printed on premium-quality 100 lb. gloss cover stock, which is thick, durable, and features a glossy coating designed to make your artwork more vibrant and attract more attention.

Short-run posters offer unique size options

You can print standard 11-inch by 17-inch posters, but you can also launch attention-getting campaigns by printing in three larger sizes – all the way up to the movie poster size of 27-inch by 39-inch. This is also where major savings come in; since there is no minimum order, you can print larger posters that command attention without breaking your budget.

Short-run posters present unique customization options

Want to tailor your message to a specific location? Short-run posters make it easy. For example, you might want to offer a discount to people who shop at a local grocery store. You can print a single poster that mentions the grocery by name. In fact, you can do this for every distribution location, making your posters more meaningful. You can even incorporate custom URLs and QR codes to help you track which locations perform better in terms of response and event ticket sales. Short-run posters let you print larger posters that command attention at just the right quantity – and, if you’re motivated, you can customize posters to their location for a powerful presentation – all at a cost-savings compared to traditional poster printing. Start saving money by planning your short-run poster campaign now.

For more marketing tips and ideas, check out our How To Jumpstart Your Marketing guide.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.