This Simple Trick Boosts Business Card Branding Power

April 19, 2015


Back of business card for Palm Springs Hot Rodeo

Your business card is more than a simple leave-behind; it’s a branding tool that enhances – or harms, if poorly-printed – the first impression you make on new contacts. That’s why it’s so important to design and print business cards that are unique and memorable. At the same time, you have to organize your business card layout according to expectations;  you don’t want potential clients to struggle to find your phone number, for example. That makes unique business card design a challenge. Fortunately, you can lend more impact to your business cards and impress clients with a simple trick that boosts business card branding power: change its shape. The shape of your business card can express your brand’s ideals; print uniquely-shaped business cards, and you’ll differentiate your brand from competitors. The vast majority of business cards are printed in standard 3.5-inch by 2-inch rectangles. There’s nothing wrong with that approach, but there’s nothing special about it, either. If you want to make a more powerful brand impression, consider printing business cards in the following shapes:

Slim business cards

At 3.5 inches wide yet just one inch tall, slim business cards are perfect for modern companies that want to express their cutting-edge approach.

Mini-square business cards

These business cards are 2-inches by 2-inches, a size that lends itself to an understated brand that’s unique in the market.

Jumbo-square business cards

Oversized 3.5-inch by 3.5-inch business cards, jumbo squares are best for big, bold brands that have a certain “attitude” to express.

Custom die-cut business cards

You can have your business cards die-cut into any shape you want, from standards such as circles and parallelograms to company-specific shapes such as wrenches (for plumbers), dog bones (for pet stores), and custom logos. If you want your brand to stand out from competitors and make a unique first impression at your next trade show or networking event, consider printing business cards in unique shapes. Pick your business card shape now, or check out our die-cut business cards for a custom look.

Brian's picture

About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

No comments yet.

Leave a Reply

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.