- You develop a value-added freebie, accessible only when customers take a certain action.
- You create a booklet page dedicated to promoting the benefits of your freebie and motivating customers to take the action required to get it.
- Customers want your freebie, take the action and then you can follow-up with permission-based marketing.
For example, let’s say you run a SEO company and print a booklet that showcases your services. One page presents customers with a time-limited opportunity to download a free DIY SEO guide – all they have to do is subscribe to your email newsletter. Your guide is packed with great information, but it’s likely they’ll quickly find they don’t have the time or expertise to optimize their own sites. Your follow-up emails will continue to promote the convenience of your all-inclusive SEO service. By providing a free incentive, you’re able to build your mailing list (thereby boosting booklet response) and earn permission to continue marketing your products and services to qualified customers. That’s powerful marketing, achieved by including a single page in your booklets.