This Single Page Boosts Booklet Response

Brian
February 18, 2015

We’ve discussed how you can print booklets to use as powerful marketing tools that lend brand authenticity and motivate customers to take the next step in the purchasing process. In this post, let’s look at a single booklet page that can boost your response rate and make it easier to continually market to your potential customers: what I call the “freebie page.” Depending on your industry and audience, your booklet marketing most likely focuses on offering helpful information potential customers can use to make purchasing decisions, to accomplish a goal, or to simply learn more about the benefits of doing business with you. Regardless of the rest of your content, a freebie page can help you get more email subscribers, sales appointments or other desired responses by providing a free incentive in return for said response. Here’s how it works:

  1. You develop a value-added freebie, accessible only when customers take a certain action.
  2. You create a booklet page dedicated to promoting the benefits of your freebie and motivating customers to take the action required to get it.
  3. Customers want your freebie, take the action and then you can follow-up with permission-based marketing.

For example, let’s say you run a SEO company and print a booklet that showcases your services. One page presents customers with a time-limited opportunity to download a free DIY SEO guide – all they have to do is subscribe to your email newsletter. Your guide is packed with great information, but it’s likely they’ll quickly find they don’t have the time or expertise to optimize their own sites. Your follow-up emails will continue to promote the convenience of your all-inclusive SEO service. By providing a free incentive, you’re able to build your mailing list (thereby boosting booklet response) and earn permission to continue marketing your products and services to qualified customers. That’s powerful marketing, achieved by including a single page in your booklets.

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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