Why Your Small Business Needs Booklets

February 24, 2015


Booklet cover design by Ben Carlson for PsPrint customer Prime Software

Small businesses are uniquely positioned to take advantage of booklet marketing and spur growth. Booklets combine several benefits into single packages that help you attract customers to your brand. The following details why your small business needs booklets.

1.  Booklets sell your brand

Booklets have the room to tell the story of your brand. The more you reveal about who you are and who you serve, the more likely customers will identify with you. If you have a unique story, booklets are perfect tools for telling it in a way that fosters customer relationships and long-term loyalty.

2.  Booklets establish credibility and authority

Booklets allow you to showcase your expertise; you can print booklets that tell customers how to do something, such as save for retirement or care for their new pet, which in turn establishes credibility and authority. When customers trust your advice, they’ll also trust your product and service recommendations. image7

Booklet cover photo by arquiplay and design by Lara McCarron for Association of Marshall Scholars

3.  Booklets lend a customer connection

Booklets are excellent vehicles for presenting customer case studies and testimonials, which work to create customer connections. When customers see how you’ve helped others solve the same problems they’re having – and they see the third-party validation of your brand – they’ll be more likely to want to do business with you. They will know that you’re the company that can help them achieve their goals, whether those goals are business growth or a clean carpet.

4.  Booklets market your products and services

Booklets provide multiple marketing opportunities, from including your products and services in your editorial advice, to focused advertising pages, to follow-up opportunities via newsletter subscriptions, app downloads, and website visits. The end-goal of any good booklet is to market your brand; what makes booklets such powerful marketing tools is the ability to connect with customers and earn their trust while you’re marketing.

5.  Booklets are tangible and valuable

Unlike so many digital marketing tools, booklets are tangible, physical objects that can be held and read anywhere. Great booklets are also valuable, dispensing need-to-know information and in some cases can even serve as long-term references customers go to again and again – each time exposing them to your marketing. Small businesses need to focus on growing their brands in order to attract the kinds of loyal customer bases that fuel sustainable growth. Booklets are marketing tools that are perfect for that purpose. How can you leverage the power of booklets to grow your small business?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.