10 Sticker Designs You Wish You Had Made

May 5, 2013

Some stickers are bland, like the bar code stickers you sometimes see on retail merchandise. Other stickers are absolutely amazing, the kind of stickers that “stick” in your head for their visual appeal or cleverness (or just because they’re cool). If you’re a graphic designer or marketer, you can always appreciate a great sticker design – and perhaps even feel a bit of jealousy that you didn’t come up with it. Here are 10 sticker designs that are so great, you’ll wish you had made them yourself.

1.  Riviera

Riviera Hotel is located in Beirut, a tourist hot spot for jet-setters. To promote the hotel, Riviera printed stickers that looked like attractive models wearing sunglasses,and placed them over restroom mirrors with the slogan “Be Seen.” The campaign worked to promote the idea that the Riviera is the place to stay in Beirut.The Cool Hunter - Ads - Google Chrome_2013-04-22_11-10-46-Optimized 

2.  Scratch Marks

To promote an online insurance company, stickers were printed to resemble vehicle scratch marks and placed on parked cars. Then, a hidden camera recorded the reaction. The brand was promoted by the easily removed stickers as well as via a YouTube video that went viral.

Scratch mark stickers


3.  Loctite

Loctite promoted its Super Glue-3 product by gluing pennies to the ground. When passers-by bent to pick up the pennies, they found them securely affixed – and they also found a sticker that them know Loctite Super Glue-3 was the adhesive.



4.  Lynx

Lynx, the U.K. version of Axe, promoted its men’s grooming products with a bit of augmented reality: when someone stood on the sticker, they could see an angel fall from the sky on an overhead screen. Check out the video for yourself.



5. Facebook Likes

55His.com created this Facebook sticker, which reads “Everyone likes this!” It’s a great promotional sticker for encouraging Facebook likes that your brand can place on just about anything, anywhere. You could also incorporate a similar idea just for your brand, without the Facebook tie.Facebook Like Stickers Flickr - Photo Sharing! - Google Chrome_2013-04-22_11-26-25-Optimized 

6.  Baby Velociraptors

National Geographic and UPC teamed up to create this compelling augmented reality promotion, set off by a large sticker. When someone stood on the sticker, they were greeting by AR animals and people from the National Geographic world: cheetahs, astronauts and, yes, baby velociraptors. Check it out!

Live Augmented Reality for National Geographic Channel / UPC from Appshaker Ltd on Vimeo.  

7.  Bald Spot

For male pattern baldness sufferers, the extent of hair loss is typically not noticed because we don’t see ourselves from the same angles others do. This mirror and sticker from Panorama Hair solves that problem, and motivates men to do something about their hair loss.Panorama Hair Transit Ad Ads of the World™ - Google Chrome_2013-04-22_11-33-09-Optimized 

8.  AC Delco

AC Delco wanted to make a name for itself as the total solution for auto problems, so it strategically placed these mechanic stickers in parking places.50 Creative and Clever Examples of Outdoor Advertising Design Shack - Google C_2013-04-22_11-35-09-Optimized 

9.  Stop Smoking

These stop signs (“pare” means “stop”) were used as a means to promote stop-smoking campaigns; the poles were wrapped with stickers to make them look like cigarettes. In this manner, smokers could be reminded of the need to quit smoking at every intersection.Joe's AdBlog 32 Best Outdoor Advertising Advertisements - Google Chrome_2013-04-22_11-36-54 

10. Escalator Rails

These stickers were placed on escalator rails to promote a sushi bar. The stickers were pretty cool, but the placement is what made this sticker marketing campaign so unique.Guerrilla Marketing Simple Idea Branded Stickers The Fresh Peel by Digital Br_2013-04-22_11-38-51-Optimized

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.