The future of graphic design is simple

February 3, 2009

Ecofont: Simple idea, amazing execution.

Ecofont: Simple idea, amazing execution.

Every idea is simple. There is no innovation in ideas; there is only innovation bringing ideas to life. Knowing that you'd like to easily lift an item from the ground is an idea; figuring out how to leverage force with a pulley is innovation. Think of the ideas behind history's innovation:  the wheel, the gun, the home computer; they're all very simple. The future is likewise simple.  Some ideas you'll see put to use in 2009 include: EcoFont – This is a true type font that reduces printing press ink use by as much as 20 percent. The reduction is due to small holes placed in the font.  Where eco-friendly printing companies decide whether to employ recycled paper and soy-based inks, EcoFont puts the power to be green in the hands of graphic designers.  What a simple idea.  I'm not saying creating a great-looking font with holes in it is easy (that's innovation); I'm saying the idea to create a font that saves ink is simple. Computer Home Design – Computer Aided Design is an old idea, and many CAD programs have existed for computers for years. Today's breed of home design software is aimed at consumers and allows you to graphically design the look of your dream home a la Photoshop-style.  Creating such programs undoubtedly requires innovation; but the idea to make it possible for homeowners to design their dream home? Simple. 3-D Printing – This is another idea that has been around for at least a decade; but innovations have made the process more cost efficient. 3-D printers spray plastic to create a 3-D model and has largely been used for making product prototypes. At least one company is going to use them for entertainment by creating 3-D action figures based on computer avatars. The technology? Innovative. The idea to create 3-D models from a machine? Simple. BEAR – A robot that retrieves injured soldiers from the battlefield. Another simple idea for which the technology must be innovate. And, Extracellular Matrix promises to regenerate body tissue that has been injured. What simple ideas can you bring to life this year?

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About Brian Morris

Brian Morris serves in various capacities as a freelance writer, content developer and public relations specialist for growing small businesses. When he’s not writing, he can be found on the racquetball court - usually getting his tail kicked by guys 20 years older.

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The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.