Gip, con, hornswoggle — no matter what you call them, scams are everywhere and the Internet seems to offer the perfect environment to spread swindles. If you can spot a scam a mile away, you probably avoid them at all costs. Yet a good scam holds intrinsic value for the businessperson because it teaches valuable lessons about human behavior.
Most people do not buy on logic. If someone promises you a million-dollar home for a $100 investment, they're probably lying. We've all heard that if it sounds too good to be true, it probably is. Despite this, most people can still be sold products and services that fail to live up to expectations.
I'm not advocating jumping on the “scamwagon,” but at the same time you should be aware of the reasons people purchase so you can better position your own marketing efforts. Applying the principles of scam marketing to honest products and services can increase your return on investment.
Here's an interesting article on the top 10 Internet marketing scams of all time. Can you learn anything from them?